22. november 2013

Ad Takes Off Online: Less Doll, More Awl

Who said girls want to dress in pink and play with dolls, especially when they could be building Rube Goldberg machines instead?

That is the message of a video that has gone viral, viewed more than 6.4 million times since it was posted Monday on YouTube — an ad for GoldieBlox, a start-up toy company that sells games and books to encourage girls to become engineers.

Read the full article at The New York Times.