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Haptic Logos : Insight into the Feasibility of Digital Haptic Branding. / Abdullah, Muhammad; Hassan, Waseem; Raza, Ahsan; Jeon, Seokhee.
Haptics: Science, Technology, and Applications - 11th International Conference, EuroHaptics 2018, Proceedings. red. / Domenico Prattichizzo; Emanuele Ruffaldi; Antonio Frisoli; Hiroyuki Shinoda; Hong Z. Tan. Springer Verlag, 2018. s. 696-708 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Bind 10894 LNCS).
Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › fagfællebedømt
Harvard
Abdullah, M
, Hassan, W, Raza, A & Jeon, S 2018,
Haptic Logos: Insight into the Feasibility of Digital Haptic Branding. i D Prattichizzo, E Ruffaldi, A Frisoli, H Shinoda & HZ Tan (red),
Haptics: Science, Technology, and Applications - 11th International Conference, EuroHaptics 2018, Proceedings. Springer Verlag, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), bind 10894 LNCS, s. 696-708, 11th International Conference on Haptics: Science, Technology, and Applications, EuroHaptics 2018, Pisa, Italien,
13/06/2018.
https://doi.org/10.1007/978-3-319-93399-3_59APA
Abdullah, M.
, Hassan, W., Raza, A., & Jeon, S. (2018).
Haptic Logos: Insight into the Feasibility of Digital Haptic Branding. I D. Prattichizzo, E. Ruffaldi, A. Frisoli, H. Shinoda, & H. Z. Tan (red.),
Haptics: Science, Technology, and Applications - 11th International Conference, EuroHaptics 2018, Proceedings (s. 696-708). Springer Verlag. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) Bind 10894 LNCS
https://doi.org/10.1007/978-3-319-93399-3_59Vancouver
Abdullah M
, Hassan W, Raza A, Jeon S.
Haptic Logos: Insight into the Feasibility of Digital Haptic Branding. I Prattichizzo D, Ruffaldi E, Frisoli A, Shinoda H, Tan HZ, red., Haptics: Science, Technology, and Applications - 11th International Conference, EuroHaptics 2018, Proceedings. Springer Verlag. 2018. s. 696-708. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Bind 10894 LNCS).
https://doi.org/10.1007/978-3-319-93399-3_59Author
Abdullah, Muhammad ; Hassan, Waseem ; Raza, Ahsan ; Jeon, Seokhee. / Haptic Logos : Insight into the Feasibility of Digital Haptic Branding. Haptics: Science, Technology, and Applications - 11th International Conference, EuroHaptics 2018, Proceedings. red. / Domenico Prattichizzo ; Emanuele Ruffaldi ; Antonio Frisoli ; Hiroyuki Shinoda ; Hong Z. Tan. Springer Verlag, 2018. s. 696-708 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Bind 10894 LNCS).
Bibtex
@inproceedings{9ac8d04446c74c0ba82cb4ac82fad6bf,
title = "Haptic Logos: Insight into the Feasibility of Digital Haptic Branding",
abstract = "Companies design brands to invoke distinct perceptions in customers about their products. Currently digital consumers experience the identity of a brand subconsciously through only visual and aural logos. However, the sense of touch is a valuable conduit for establishing strong connections. Although haptic properties (e.g. engrossing textures) are part of a brand{\textquoteright}s identity in the physical world, the digital world lacks this presence. In this paper we present the concept of creating haptic logos for brands that can be digitally distributed to consumers. To achieve this task, we utilize vibrotactile haptic feedback. Haptic logos for brands were created by varying frequency, waveform and temporal properties resulting in distinct vibration patterns. We conducted two user studies: (1) assignment of appropriate haptic logos to brands by participants, and (2) judgment of the logos based on user experience and emotional response. Based on these studies, the applicability of haptic logos has been discussed.",
keywords = "Digital haptic logos, Haptic branding, Haptic icons, Vibrotactile",
author = "Muhammad Abdullah and Waseem Hassan and Ahsan Raza and Seokhee Jeon",
note = "Funding Information: Acknowledgments. This work was supported by the NRF of Korea through the Global Frontier R&D Program (2012M3A6A3056074) and by the MSIP through IITP (No. 2017-0-00179, HD Haptic Technology for Hyper Reality Contents). Publisher Copyright: {\textcopyright} Springer International Publishing AG, part of Springer Nature 2018.; 11th International Conference on Haptics: Science, Technology, and Applications, EuroHaptics 2018 ; Conference date: 13-06-2018 Through 16-06-2018",
year = "2018",
doi = "10.1007/978-3-319-93399-3_59",
language = "English",
isbn = "9783319933986",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "696--708",
editor = "Domenico Prattichizzo and Emanuele Ruffaldi and Antonio Frisoli and Hiroyuki Shinoda and Tan, {Hong Z.}",
booktitle = "Haptics",
address = "Germany",
}
RIS
TY - GEN
T1 - Haptic Logos
T2 - 11th International Conference on Haptics: Science, Technology, and Applications, EuroHaptics 2018
AU - Abdullah, Muhammad
AU - Hassan, Waseem
AU - Raza, Ahsan
AU - Jeon, Seokhee
N1 - Funding Information:
Acknowledgments. This work was supported by the NRF of Korea through the Global Frontier R&D Program (2012M3A6A3056074) and by the MSIP through IITP (No. 2017-0-00179, HD Haptic Technology for Hyper Reality Contents).
Publisher Copyright:
© Springer International Publishing AG, part of Springer Nature 2018.
PY - 2018
Y1 - 2018
N2 - Companies design brands to invoke distinct perceptions in customers about their products. Currently digital consumers experience the identity of a brand subconsciously through only visual and aural logos. However, the sense of touch is a valuable conduit for establishing strong connections. Although haptic properties (e.g. engrossing textures) are part of a brand’s identity in the physical world, the digital world lacks this presence. In this paper we present the concept of creating haptic logos for brands that can be digitally distributed to consumers. To achieve this task, we utilize vibrotactile haptic feedback. Haptic logos for brands were created by varying frequency, waveform and temporal properties resulting in distinct vibration patterns. We conducted two user studies: (1) assignment of appropriate haptic logos to brands by participants, and (2) judgment of the logos based on user experience and emotional response. Based on these studies, the applicability of haptic logos has been discussed.
AB - Companies design brands to invoke distinct perceptions in customers about their products. Currently digital consumers experience the identity of a brand subconsciously through only visual and aural logos. However, the sense of touch is a valuable conduit for establishing strong connections. Although haptic properties (e.g. engrossing textures) are part of a brand’s identity in the physical world, the digital world lacks this presence. In this paper we present the concept of creating haptic logos for brands that can be digitally distributed to consumers. To achieve this task, we utilize vibrotactile haptic feedback. Haptic logos for brands were created by varying frequency, waveform and temporal properties resulting in distinct vibration patterns. We conducted two user studies: (1) assignment of appropriate haptic logos to brands by participants, and (2) judgment of the logos based on user experience and emotional response. Based on these studies, the applicability of haptic logos has been discussed.
KW - Digital haptic logos
KW - Haptic branding
KW - Haptic icons
KW - Vibrotactile
UR - http://www.scopus.com/inward/record.url?scp=85048698573&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-93399-3_59
DO - 10.1007/978-3-319-93399-3_59
M3 - Article in proceedings
AN - SCOPUS:85048698573
SN - 9783319933986
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 696
EP - 708
BT - Haptics
A2 - Prattichizzo, Domenico
A2 - Ruffaldi, Emanuele
A2 - Frisoli, Antonio
A2 - Shinoda, Hiroyuki
A2 - Tan, Hong Z.
PB - Springer Verlag
Y2 - 13 June 2018 through 16 June 2018
ER -
