Equilibrium bids in sponsored search auctions: theory and evidence

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

Standard

Equilibrium bids in sponsored search auctions : theory and evidence. / Börgers, Tilman; Cox, Ingemar Johansson; Pesendorfer, Martin; Petricek, Vaclav.

I: American Economic Journal. Microeconomics, Bind 5, Nr. 4, 2013, s. 163-187.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

Harvard

Börgers, T, Cox, IJ, Pesendorfer, M & Petricek, V 2013, 'Equilibrium bids in sponsored search auctions: theory and evidence', American Economic Journal. Microeconomics, bind 5, nr. 4, s. 163-187. https://doi.org/10.1257/mic.5.4.163

APA

Börgers, T., Cox, I. J., Pesendorfer, M., & Petricek, V. (2013). Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal. Microeconomics, 5(4), 163-187. https://doi.org/10.1257/mic.5.4.163

Vancouver

Börgers T, Cox IJ, Pesendorfer M, Petricek V. Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal. Microeconomics. 2013;5(4):163-187. https://doi.org/10.1257/mic.5.4.163

Author

Börgers, Tilman ; Cox, Ingemar Johansson ; Pesendorfer, Martin ; Petricek, Vaclav. / Equilibrium bids in sponsored search auctions : theory and evidence. I: American Economic Journal. Microeconomics. 2013 ; Bind 5, Nr. 4. s. 163-187.

Bibtex

@article{e8c7d35bbb8f48909c9631f0c763fb2a,
title = "Equilibrium bids in sponsored search auctions: theory and evidence",
author = "Tilman B{\"o}rgers and Cox, {Ingemar Johansson} and Martin Pesendorfer and Vaclav Petricek",
year = "2013",
doi = "10.1257/mic.5.4.163",
language = "English",
volume = "5",
pages = "163--187",
journal = "American Economic Journal. Microeconomics",
issn = "1945-7669",
publisher = "American Economic Association",
number = "4",

}

RIS

TY - JOUR

T1 - Equilibrium bids in sponsored search auctions

T2 - theory and evidence

AU - Börgers, Tilman

AU - Cox, Ingemar Johansson

AU - Pesendorfer, Martin

AU - Petricek, Vaclav

PY - 2013

Y1 - 2013

U2 - 10.1257/mic.5.4.163

DO - 10.1257/mic.5.4.163

M3 - Journal article

VL - 5

SP - 163

EP - 187

JO - American Economic Journal. Microeconomics

JF - American Economic Journal. Microeconomics

SN - 1945-7669

IS - 4

ER -

ID: 122495048