Equilibrium bids in sponsored search auctions: theory and evidence
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Standard
Equilibrium bids in sponsored search auctions : theory and evidence. / Börgers, Tilman; Cox, Ingemar Johansson; Pesendorfer, Martin; Petricek, Vaclav.
I: American Economic Journal. Microeconomics, Bind 5, Nr. 4, 2013, s. 163-187.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › fagfællebedømt
Harvard
Börgers, T, Cox, IJ, Pesendorfer, M & Petricek, V 2013, 'Equilibrium bids in sponsored search auctions: theory and evidence', American Economic Journal. Microeconomics, bind 5, nr. 4, s. 163-187. https://doi.org/10.1257/mic.5.4.163
APA
Börgers, T., Cox, I. J., Pesendorfer, M., & Petricek, V. (2013). Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal. Microeconomics, 5(4), 163-187. https://doi.org/10.1257/mic.5.4.163
Vancouver
Börgers T, Cox IJ, Pesendorfer M, Petricek V. Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal. Microeconomics. 2013;5(4):163-187. https://doi.org/10.1257/mic.5.4.163
Author
Bibtex
@article{e8c7d35bbb8f48909c9631f0c763fb2a,
title = "Equilibrium bids in sponsored search auctions: theory and evidence",
author = "Tilman B{\"o}rgers and Cox, {Ingemar Johansson} and Martin Pesendorfer and Vaclav Petricek",
year = "2013",
doi = "10.1257/mic.5.4.163",
language = "English",
volume = "5",
pages = "163--187",
journal = "American Economic Journal: Microeconomics",
issn = "1945-7669",
publisher = "American Economic Association",
number = "4",
}
RIS
TY - JOUR
T1 - Equilibrium bids in sponsored search auctions
T2 - theory and evidence
AU - Börgers, Tilman
AU - Cox, Ingemar Johansson
AU - Pesendorfer, Martin
AU - Petricek, Vaclav
PY - 2013
Y1 - 2013
U2 - 10.1257/mic.5.4.163
DO - 10.1257/mic.5.4.163
M3 - Journal article
VL - 5
SP - 163
EP - 187
JO - American Economic Journal: Microeconomics
JF - American Economic Journal: Microeconomics
SN - 1945-7669
IS - 4
ER -
ID: 122495048