Multi-keyword multi-click option contracts for sponsored search advertising

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Standard

Multi-keyword multi-click option contracts for sponsored search advertising. / Chen, Bowei; Wang, Jun; Cox, Ingemar J; Kankanhalli, Mohan S.

I: arXiv preprint arXiv:1307.4980, 2014.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Chen, B, Wang, J, Cox, IJ & Kankanhalli, MS 2014, 'Multi-keyword multi-click option contracts for sponsored search advertising', arXiv preprint arXiv:1307.4980. https://doi.org/10.1145/0000000.0000000

APA

Chen, B., Wang, J., Cox, I. J., & Kankanhalli, M. S. (2014). Multi-keyword multi-click option contracts for sponsored search advertising. arXiv preprint arXiv:1307.4980. https://doi.org/10.1145/0000000.0000000

Vancouver

Chen B, Wang J, Cox IJ, Kankanhalli MS. Multi-keyword multi-click option contracts for sponsored search advertising. arXiv preprint arXiv:1307.4980. 2014. https://doi.org/10.1145/0000000.0000000

Author

Chen, Bowei ; Wang, Jun ; Cox, Ingemar J ; Kankanhalli, Mohan S. / Multi-keyword multi-click option contracts for sponsored search advertising. I: arXiv preprint arXiv:1307.4980. 2014.

Bibtex

@article{cacc239afc044603ad8a663268ea61eb,
title = "Multi-keyword multi-click option contracts for sponsored search advertising",
author = "Bowei Chen and Jun Wang and Cox, {Ingemar J} and Kankanhalli, {Mohan S}",
year = "2014",
doi = "10.1145/0000000.0000000",
language = "English",
journal = "arXiv preprint arXiv:1307.4980",

}

RIS

TY - JOUR

T1 - Multi-keyword multi-click option contracts for sponsored search advertising

AU - Chen, Bowei

AU - Wang, Jun

AU - Cox, Ingemar J

AU - Kankanhalli, Mohan S

PY - 2014

Y1 - 2014

U2 - 10.1145/0000000.0000000

DO - 10.1145/0000000.0000000

M3 - Journal article

JO - arXiv preprint arXiv:1307.4980

JF - arXiv preprint arXiv:1307.4980

ER -

ID: 122485759