Cultural Cognition in Usability Evaluation

Research output: Contribution to journalJournal articlepeer-review

Standard

Cultural Cognition in Usability Evaluation. / Clemmensen, Torkil; Hertzum, Morten; Hornbæk, Kasper Anders Søren; Shi, Qingxin; Yammiyavar, Pradeep.

In: Interacting with Computers, Vol. 21, No. 3, 18.05.2009, p. 212-220.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Clemmensen, T, Hertzum, M, Hornbæk, KAS, Shi, Q & Yammiyavar, P 2009, 'Cultural Cognition in Usability Evaluation', Interacting with Computers, vol. 21, no. 3, pp. 212-220. https://doi.org/10.1016/j.intcom.2009.05.003

APA

Clemmensen, T., Hertzum, M., Hornbæk, K. A. S., Shi, Q., & Yammiyavar, P. (2009). Cultural Cognition in Usability Evaluation. Interacting with Computers, 21(3), 212-220. https://doi.org/10.1016/j.intcom.2009.05.003

Vancouver

Clemmensen T, Hertzum M, Hornbæk KAS, Shi Q, Yammiyavar P. Cultural Cognition in Usability Evaluation. Interacting with Computers. 2009 May 18;21(3):212-220. https://doi.org/10.1016/j.intcom.2009.05.003

Author

Clemmensen, Torkil ; Hertzum, Morten ; Hornbæk, Kasper Anders Søren ; Shi, Qingxin ; Yammiyavar, Pradeep. / Cultural Cognition in Usability Evaluation. In: Interacting with Computers. 2009 ; Vol. 21, No. 3. pp. 212-220.

Bibtex

@article{81bf20f0e8a811deba73000ea68e967b,
title = "Cultural Cognition in Usability Evaluation",
abstract = "We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term {\textquoteleft}cultural differences{\textquoteright} helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user{\textquoteright}s verbalizations, (3) the evaluator{\textquoteright}s reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users{\textquoteright} cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between a user and an evaluator with different cultural backgrounds.",
author = "Torkil Clemmensen and Morten Hertzum and Hornb{\ae}k, {Kasper Anders S{\o}ren} and Qingxin Shi and Pradeep Yammiyavar",
year = "2009",
month = may,
day = "18",
doi = "http://dx.doi.org/10.1016/j.intcom.2009.05.003",
language = "English",
volume = "21",
pages = "212--220",
journal = "Interacting with Computers",
issn = "0953-5438",
publisher = "Oxford University Press",
number = "3",

}

RIS

TY - JOUR

T1 - Cultural Cognition in Usability Evaluation

AU - Clemmensen, Torkil

AU - Hertzum, Morten

AU - Hornbæk, Kasper Anders Søren

AU - Shi, Qingxin

AU - Yammiyavar, Pradeep

PY - 2009/5/18

Y1 - 2009/5/18

N2 - We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term ‘cultural differences’ helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user’s verbalizations, (3) the evaluator’s reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users’ cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between a user and an evaluator with different cultural backgrounds.

AB - We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term ‘cultural differences’ helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user’s verbalizations, (3) the evaluator’s reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users’ cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between a user and an evaluator with different cultural backgrounds.

U2 - http://dx.doi.org/10.1016/j.intcom.2009.05.003

DO - http://dx.doi.org/10.1016/j.intcom.2009.05.003

M3 - Journal article

VL - 21

SP - 212

EP - 220

JO - Interacting with Computers

JF - Interacting with Computers

SN - 0953-5438

IS - 3

ER -

ID: 16247721