In this work we explore the task of instance segmentation with attribute localization, which unifies instance segmentation (detect and segment each object instance) and fine-grained visual attribute categorization (recognize one or multiple attributes). The proposed task requires both localizing an object and describing its properties. To illustrate the various aspects of this task, we focus on the domain of fashion and introduce Fashionpedia as a step toward mapping out the visual aspects of the fashion world. Fashionpedia consists of two parts: (1) an ontology built by fashion experts containing 27 main apparel categories, 19 apparel parts, 294 fine-grained attributes and their relationships; (2) a dataset with everyday and celebrity event fashion images annotated with segmentation masks and their associated per-mask fine-grained attributes, built upon the Fashionpedia ontology. In order to solve this challenging task, we propose a novel Attribute-Mask R-CNN model to jointly perform instance segmentation and localized attribute recognition, and provide a novel evaluation metric for the task. Fashionpedia is available at: https://fashionpedia.github.io/home/.