Neuroanatomical correlates of perceived usability
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Neuroanatomical correlates of perceived usability. / Vi, Chi Thanh; Hornbæk, Kasper; Subramanian, Sriram.
UIST 2017 - Proceedings of the 30th Annual ACM Symposium on User Interface Software and Technology. Association for Computing Machinery, Inc, 2017. p. 519-532.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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TY - GEN
T1 - Neuroanatomical correlates of perceived usability
AU - Vi, Chi Thanh
AU - Hornbæk, Kasper
AU - Subramanian, Sriram
PY - 2017/10/20
Y1 - 2017/10/20
N2 - Usability has a distinct subjective component, yet surprisingly little is known about its neural basis and relation to the neuroanatomy of aesthetics. To begin closing this gap, we conducted two functional magnetic resonance imaging studies in which participants were shown static webpages (in the first study) and videos of interaction with webpages (in the second study). The webpages were controlled so as to exhibit high and low levels of perceived usability and perceived aesthetics. Our results show unique links between perceived usability and brain areas involved in functions such as emotional processing (left fusiform gyrus, superior frontal gyrus), anticipation of physical interaction (precentral gyrus), task intention (anterior cingulate cortex), and linguistic processing (medial and bilateral superior frontal gyri). We use these findings to discuss the brain correlates of perceived usability and the use of fMRI for usability evaluation and for generating new user experiences.
AB - Usability has a distinct subjective component, yet surprisingly little is known about its neural basis and relation to the neuroanatomy of aesthetics. To begin closing this gap, we conducted two functional magnetic resonance imaging studies in which participants were shown static webpages (in the first study) and videos of interaction with webpages (in the second study). The webpages were controlled so as to exhibit high and low levels of perceived usability and perceived aesthetics. Our results show unique links between perceived usability and brain areas involved in functions such as emotional processing (left fusiform gyrus, superior frontal gyrus), anticipation of physical interaction (precentral gyrus), task intention (anterior cingulate cortex), and linguistic processing (medial and bilateral superior frontal gyri). We use these findings to discuss the brain correlates of perceived usability and the use of fMRI for usability evaluation and for generating new user experiences.
KW - Aesthetics
KW - FMRI
KW - Usability
KW - User experience
UR - http://www.scopus.com/inward/record.url?scp=85041543172&partnerID=8YFLogxK
U2 - 10.1145/3126594.3126657
DO - 10.1145/3126594.3126657
M3 - Article in proceedings
AN - SCOPUS:85041543172
SP - 519
EP - 532
BT - UIST 2017 - Proceedings of the 30th Annual ACM Symposium on User Interface Software and Technology
PB - Association for Computing Machinery, Inc
T2 - 30th Annual ACM Symposium on User Interface Software and Technology, UIST 2017
Y2 - 22 October 2017 through 25 October 2017
ER -
ID: 194817060