Multi-keyword multi-click advertisement option contracts for sponsored search
Research output: Contribution to journal › Journal article › Research › peer-review
Original language | English |
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Article number | 5 |
Journal | ACM Transactions on Intelligent Systems and Technology |
Volume | 7 |
Issue number | 1 |
Number of pages | 29 |
ISSN | 2157-6904 |
DOIs | |
Publication status | Published - 2015 |
- Theory, Algorithms, Experimentation, Sponsored search, exotic option, pricing model, revenue analysis
Research areas
ID: 154518920